About Shiwana

Shiwana Reed is a broker, strategist, and industry leader with more than 23 years of experience helping clients, agents, and communities build generational wealth through real estate. As Managing Partner of Norluxe Realty Macon, she drives brokerage growth, agent development, and strategic market expansion, cultivating a culture rooted in excellence, accountability, and long-term impact.

Having mentored more than 150 real estate professionals, Shiwana is known for developing leaders — not just agents. She equips her team with the strategy, structure, and mindset required to build profitable, sustainable businesses and strong personal brands in a competitive marketplace. Her philosophy goes beyond transactions, focusing on legacy-building careers and intentional growth.

Her background includes serving as Former Director of Sports & Entertainment, where she advised high-profile clientele and refined a concierge-level advisory model grounded in discretion, advanced negotiation strategy, and white-glove execution. A Certified Luxury Home Specialist and licensed Georgia broker, Shiwana brings deep expertise in relocation, new construction, and development strategy — positioning her as a trusted advisor across every stage of the real estate lifecycle.

Beyond brokerage leadership, Shiwana is the CEO and Founder of Pass the Crown, an initiative dedicated to mentoring and empowering women to lead boldly, build strategically, and create a lasting legacy. Across both business and community, her mission remains consistent: to create access, expand opportunity, and help others move with clarity and intention toward ownership and impact.

Whether advising clients, mentoring emerging leaders, or launching new ventures, Shiwana Reed leads with vision, strategic insight, and a commitment to excellence that extends far beyond the closing table.